What is Fairtrade and the Fair Trade movement?

Fairtrade is a simple and powerful way through which each one of us can make a difference to the environment and the people who grow our food and the clothes we wear. Fairtrade is about better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers.

With Fairtrade you have the power to change the world every day. By choosing more sustainable Fairtrade Labelled options you can protect the environment and provide farmers a better deal. And that means you are contributing to a more sustainable future and the farmers can make their own decisions, control their future and lead the dignified life everyone deserves.

Fairtrade Vision

A world in which all producers can enjoy secure and sustainable livelihoods, fulfill their potential and decide on their future.

Fairtrade Mission

Is to connect disadvantaged farmers and workers with consumers, promote fairer trading conditions and empower farmers and workers to combat poverty, strengthen their position and take more control over their lives.

Components of the Fairtrade Model and Approach

Fairtrade works on unlocking the power of producer collectives, helping smallholder farmers & workers to get organised and adopt more sustainable production practices. Fairtrade partners with businesses and gets decision makers in the food and fashion industry to commit to sourcing from these farmers on fairer terms. Fairtrade establishes sustainable and equitable trading relationships with a minimum support price for producers called Fairtrade Minimum Price and a social investment called Fairtrade Premium. To ensure producer & business commitment to sustainable economic, environmental and social standards independent audits are done by FLO-CERT. FAIRTRADE Labelling on products ensures clearer identification & Fairtrade India also works on educating and engaging consumers and institutions about sustainable consumption and socio-economic-environmental impact.

In this way when farmers and workers can sell on Fairtrade terms, it provides them a better deal: an opportunity to improve their lives and plan for their future. Through this approach Fairtrade offers consumers a powerful way to reduce poverty and protect the environment by making fairer choices.

What does the FAIRTRADE MARK mean?

A product that carries the Fairtrade Mark has been certified to meet the rigorous Fairtrade Standards, which focus on improving working and living conditions for farming communities and promoting a way of farming that protects people and the environment.

“What is Fairtrade?”

What is Fairtrade India?

The Fair Trade movement has a long history in India. At the start, Indian producers worked with the global Fairtrade System to access international markets on better terms of trade.

To expand the Fairtrade Movement in India to cover citizens, organizations and businesses, Fairtrade India was launched. Fairtrade India is working towards building a responsible consumer and business movement in the country which ensures that farmers and workers behind our consumption choices (food and fashion) are treated fairly and the environment is cared for. Fairtrade India creates awareness about sustainability and Sustainable Consumption and Production (SDG12) and also works with businesses to create sustainable supply chains.